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Digital Campaign Specialist;JOB SUMMARY The Digital Campaign Specialist is responsible for the development and operational execution of all third party digital campaigns for Beasley Tampa. The position will use analytical tools to determine the best plan of action for potential clients in the pre-sale process. Once a product has been sold, the Digital Campaign Specialist will conduct the setup, monitoring, and execution of all third party digital campaigns. This includes, but is not limited to, Google Paid Search ads, Display ads, Facebook/Instagram ads, Pre-roll video ads, etc. The Digital Campaign Specialist will also set up the tagging for all of these campaigns to optimize for ROI and to efficiently track any goal conversions the client would like implemented. The Digital Campaign Specialist must be able to identify any optimizations and provide recommendations on future actions based on past campaign performances.

MAJOR DUTIES AND RESPONSIBILITIES

  • Assisting in proposal development by using different platforms to identify potential traffic and successful strategies.
  • Create keyword lists, ad copy, ad extensions and ad groups based on the goals and needs of the client once a campaign has been sold.
  • Identify best targeting options on a client to client basis to increase chances of campaign success.
  • Aid in set up and execution of sold campaigns in conjunction with Digital Sales Manager, Sales Staff and Digital team.
  • Manage campaigns on a daily basis to ensure correct budget pacing and optimization of performance.
  • Set up and execute Google Paid Search, Display, Retargeting, Pre-roll video, and Facebook/Instagram campaigns
  • Set daily budgets and CPC caps on all campaigns to ensure effective spending of client budget
  • Execute, Optimize, and provide reporting for all third party digital campaigns.
  • Analyze Google Analytics metrics on a daily basis for campaign optimizations
  • Correctly tag all new and existing campaigns for Google Analytics
  • Establish goal conversions, goal values, and proper ROI metrics, along with implementing in Google Analytics to measure these agreed upon metrics.
  • Set up multi-channel attribution funnels to establish the client value of each individually running campaign

    REQUIRED QUALIFICATIONS

  • Proficiency in the following digital advertising products:
  • Display, video, Analytics, PPC, SEO, email, social media advertising, lead generation and mobile.
  • Must be organized with the ability to handle multiple projects simultaneously, prioritize and complete specifics tasks on time.
  • Extensive knowledge of digital processes, digital platforms, pricing models, channels of distribution, and technology trends
  • Google Analytics and Google Adwords Certified
  • Google Tag Manager
  • Experience creating keyword lists, ad groups, and ad copy
  • Must have prior knowledge with setting up goal conversions, multi-channel attribution funnels, and correctly tagging all aspects of digital campaigns

    EDUCATION Bachelor's degree in marketing or related field, or equivalent combination of education and work experience.

    RELATED WORK EXPERIENCE A minimum of 2 years of digital marketing experience setting up Google, Facebook/Instagram campaigns from scratch based on client needs and expectations. Minimum of 2 years working with Google Analytics and setting up goals and tagging all digital media campaigns to ensure correct tracking of campaigns. Proven history of digital media campaign success and ability to optimize campaigns to increase client revenue, along with providing reasoning to grow digital accounts and increase digital media spends.

    LAST DATE FOR CONSIDERATION: Open until filled Candidates interested in discussing this position should contact the following party. Send cover letter and resume to: ali.ahmed@bbgi.com ; carly.lloyd@bbgi.com Attn: Ali Ahmed, Digital Sales Manager & Carly Lloyd, Sr. Client Services Manager Please include Desired Salary Range when applying.

    Beasley Media Group, LLC is an Equal Opportunity Employer

    (04-19-19)

  • Send materials to: ali.ahmed@bbgi.com
    Beasley Media Group
    9721 Executive Center Dr N ste
    St. Petersburg, FL 33702

    $IPJ$

    South (Format: Various) ** E-mail Only **

    Chief Engineer

    Chief Engineer for Tulsa, Ok based cluster consisting of 5 FM (1 HD), 3 AM and 2 translators.

    Duties and Responsibilities:

    - Troubleshoots and repairs daily routine and emergency problems with broadcast equipment and transmissions. - Installs complex broadcast systems and equipment according to specifications and standards when needed, including Audio over IP systems and automation systems like Nexgen. - Performs regularly scheduled preventive technical maintenance in broadcast studios and at transmitter sites.

    Preferred candidates will have:

    - Associate's degree or higher in electronics, broadcast technology or related course of study. - At least 5-7 years of experience maintaining and installing broadcast equipment or other multimedia computer based systems. - field experience with transmitter sites

    Requirements and General Skills:

    - Ability to multi-task and shift priorities. - Must be able to work all shifts required in a 24/7 operation in a high-pressure environment. - Strong communication skills. - Strong organizational skills and attention to details. - Positive attitude and strong work ethic.

    Technical Skills:

    Experience with the following:

    - Digital routers and audio recorders. - AOIP systems - Nexgen automation system - Broadcast consoles. - Satellite receivers. - Strong IT and networking skills. - RF based transmission equipment.

    About Stephens Media Group: Stephens Media Group is a fast-growing company that believe strongly in local radio. The home office is located in Tulsa, Ok with additional clusters in Rochester, NY, Watertown, NY, Yakima, Washington, Tri-Cities, Washington and Ardmore Oklahoma. 40+ radio stations all locally programmed and committed to serving their local markets. In 2019 we are moving into a newly-expanded 24,000 square foot facility with all new studios and infrastructure. Benefits include paid vacation, flexible schedule, health/dental/vision insurance plans and paid holidays. Salary commensurate with experience. Tulsa enjoys very affordable housing, lower than average cost of living is in the top 100 best places to live as cited by U.S. News and World Report.

    EOE

    (04-19-19)

    Send materials to: Human Resources
    Stephens Media Group
    2448 E 81st Ste 5700
    Tulsa, OK 74137

    South (Format: Various) ** No Calls **

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    collaborative
  • Able to adapt to changes in schedules and maintain composure in a fast-paced environment with short deadlines Work Experience
  • On-air radio experience required
  • Audio demo of on-air interviews, commentary, announcements, etc. Location San Antonio, TX: 20880 Stone Oak Parkway, 78258

    If interested please apply online at https://iheartmedia.wd5.myworkdayjobs.com/en-US/External_iHM/job/San-Antonio-TX-Stone-Oak/Podcast-Host_Req15772

    The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

    Our organization participates in E-Verify.

    EOE

    ( in grammar)

  • Send materials to:


    ,

    (Format: ) ** No Calls **

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    Westwood One: Congratulations to Lon Helton, host of Westwood One's Country Countdown USA and publisher of Country Aircheck, who was honored for his impact on Country music with the Bob Kingsley Living Legend Award during an event held last night, Wednesday, April 10th, at the Grand Ole Opry in Nashville. L-R: Bob Kingsley, Trisha Yearwood, Lon Helton, Sally Williams and Garth Brooks.

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