Digital Marketing Specialist
The successful candidate will be a local product and capabilities expert. They will work closely with cross-functional teams to consult with high growth, high potential clients to recommend sophisticated, multi-screen, customized solutions that match Cox Media products, available market research, and best practices in digital marketing tactics to help them achieve their goals.
This individual must maintain a comprehensive knowledge of all aspects of digital products in the Cox Media portfolio, including but not limited to, product offerings, high level processes, workflows, SLAs and KPIs. They must also be able to efficiently translate campaign requirements into effective, actionable information for fulfillment providers.
Primary Responsibilities and Essential Functions
Drives Business Growth & Churn MitigationPartners with sales leadership and sales consultants in the development and achievement of digital media strategies, product revenue budgets. Reduce client attrition through building an effective consultative relationship with clients. Monitor key business reports to gauge the successful fulfillment and performance of client contracts. Recommend, communicate, and execute on optimization strategies to ensure campaign success and client satisfaction. Partner with multiple departments within the company and digital department to track campaign results and prepare all-inclusive campaign reports to communicate return on investments to clients and develop future business opportunities.
Drive Product Launches and AdoptionWork closely with the Atlanta Product team or external vendors to learn and become the expert in new and existing products end to end. Provide key training for initial launch and continued education to local sales, sales services, marketing and production team members to ensure market is fully engages with all products and fulfillment processes.
Facilitate Digital Campaign ExecutionAdvises and coaches team members on procedures, technical problems, priorities and standard methodology. Liaison and single-point-of-contact between the market and fulfillment providers for all digital fulfillment inquiries and issues. Provides consistent feedback to fulfillment providers and campaign managers to facilitate continuous improvement in the quality of service and campaign results. Qualifications: Skills and Qualifications
Minimum7 or more years of experience required in related field OR 5 or more years of experience if candidate possesses a related advanced degree 4 years' minimum marketing or sales experience required, including 2+ years' digital product experience; Cable ad sales management experience preferred. Experience in development of marketing campaigns; Strategic planning and analysis experience Ability to thrive in a multi-tasking, fast-paced environment Excellent written and oral communication skills 2 years' work experience using Windows-based PCs and the Microsoft Office suite of products Valid driver's license, good driving record, reliable transportation Excellent skills in adaptability, building relationships, delivering customer service, expanding and advancing opportunities, functional competence, initiating action, inspiring innovation, continuous learning, producing results, and sales opportunity analysis in order to work effectively with teams throughout organization
PreferredBS/BA degree in related discipline strongly desired (i.e. Marketing, Communications, Advertising, Public Relations, Business Management) 2+ Years' experience in Google Analytics 1-year digital sales, business development or sales consultation in a sales environment 2 years media research experience in a sales-driven organization
About Cox Communications
Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes. EOE
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