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SEM/PPC Specialist

SEM/PPC Specialist - Green Bay, Wisconsin

Midwest Communications, a family owned media company with 82 radio properties located in the states of Wisconsin, Michigan, Minnesota, North Dakota, South Dakota, Indiana, Illinois and Tennessee has an immediate opening for a SEM/PPC Specialist in our Green Bay, WI offices.

The SEM/PPC Specialist is responsible for the overall execution and performance of client SEM and PPC campaigns for Midwest Communications. They will ensure that SEM campaigns are optimized, delivered within budget and meet client expectations. The SEM/PPC Specialist will create proposals and make budget recommendations to facilitate the sale of these campaigns and help sales reps and DSMs with the sale if necessary. They will continually monitor and manage SEM campaigns, making adjustments if necessary to achieve desired key performance indicators for their specific campaigns.

Essential duties and responsibilities include the following. Other duties may be assigned.

  • Develop and execute paid google ads campaigns for a variety of clients throughout the nation
  • Make strategic recommendations around keyword research and selection, audience targeting, and creative
  • Lead day-to-day management of SEM campaigns across all markets
  • Continually optimize campaigns to achieve desired KPls within budget
  • Pull and analyze reports to provide recommendations that improve campaign performance
  • Create SEM proposals and provide budget recommendations for clients
  • Report to SEM/PPC Manager on regular basis about campaign management and performance.

    This individual needs strong compute and analytical skills and be proficient with Microsoft Excel. Knowledge of digital advertising, metrics and analytics necessary as well as a thorough understanding of the latest digital marketing software and products.

    We offer a very competitive salary along with a full benefits package!

    Apply TODAY with your cover letter and resume to Director of Digital Sales, Sierra Walker at sierra.walker@mwcradio.com or mail to Sierra's attention at Midwest Communications, 1420 Bellevue Street, Green Bay, WI 54311.

    Midwest Communications, Inc. is an Equal Opportunity Employer by choice.

    (01-05-21)

  • Send materials to: Sierra Walker, Director of Digital Sales
    Midwest Communications
    1420 Bellevue St
    Green Bay, WI 54311

    Midwest (Format: Station/network format) ** No Calls **

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